visionear

iparticipate Gwyneth Paltrow

 

Original music for Iparticipate UnitedHealthcare campaign produced by WONDROS

Blythe Danner and Gwyneth Paltrow ask Americans to volunteer for a healthier life.

BLYTHE DANNER AND GWYNETH PALTROW
ASK AMERICANS TO VOLUNTEER FOR HEALTHIER LIFE
IN NEW PUBLIC SERVICE ANNOUNCEMENT

PSA Developed With Support from UnitedHealthcare

Part of a New Volunteer Initiative Called iParticipate
Led By the Entertainment Industry Foundation

LOS ANGELES (Sept. 30, 2009) – Actresses and mother-daughter pair Blythe Danner and Gwyneth Paltrow appear in a new Entertainment Industry Foundation (EIF) public service announcement that celebrates the health benefits of volunteerism. The spot is one of a series of PSAs that all major broadcast networks – ABC, CBS, FOX and NBC – will launch this fall as part of the EIF’s iParticipate national initiative to promote service and volunteering.

The 30 second spot features Danner and Paltrow as they each discuss the power of volunteering. “When we help each other, we all get healthier,” says Danner. “Doing good for others, doing positive actions always comes back around and enriches your life,” adds Paltrow in the PSA.

Produced by filmmaker Jesse Dylan, with his agency FreeForm, the PSA emphasizes that not only is service good for those who are being helped, but also for the volunteer. EIF developed the PSA with support from UnitedHealthcare, a business unit of UnitedHealth Group, which has teamed with the EIF’s iParticipate campaign to reinforce the link between volunteering and good health. Studies demonstrate that those individuals who volunteer early in life experience greater functional ability and better health outcomes later in life.

“Our partnership with the Entertainment Industry Foundation is a major expansion of our work to champion the volunteer spirit and to help people live healthier lives.” says Thomas Paul, president, UnitedHealth Group Alliances. “Volunteering is a powerful force for improving our community and our personal health and well-being. At UnitedHealthcare, more than 70 percent of our employees volunteer to help others.”

EIF is mobilizing the entire entertainment community around the ground-breaking, multi-year iParticipate campaign, which promotes a new way of thinking about service and seeks to persuade millions more Americans to volunteer regularly. As a centerpiece, the major broadcast networks and others will spotlight service through scripted programming, segments and PSAs with inspirational messages and storylines about volunteerism. More than 60 shows have signed up to participate.